Organic Growth HQ — Ireland Lead Generation

Organic Growth HQ is a digital marketing and media agency for SMEs. Before pitching paid acquisition to clients, the agency proved its own model by targeting its ideal customer profile — small business owners and tradespeople in Ireland — with LinkedIn and Meta lead ads.

Generate qualified inbound leads from a higher-value market on a tight daily budget, without relying on outbound cold outreach. The audience — electricians, landscapers and local service providers — relied on word-of-mouth and had little professional online presence.

Growth Marketing Lead. Campaign strategy, creative direction, audience targeting and optimisation.

Before/after transformation creative that speaks to the pain points of busy owners: no time to post, no website, no consistent online presence. Native lead forms instead of landing pages, with tight targeting by job title, company size and geography.

• LinkedIn campaign (14 days, January 2026): $125 spend, single-image ads with LinkedIn Lead Gen Forms, targeting business owners, MDs and entrepreneurs at Irish SMEs (1–200 employees) in construction & trades, wellness & fitness, professional services and retail.
• LinkedIn creative test: "From Invisible to Fully Booked" — 6,310 impressions, 1.52% CTR, 4 leads at $15.20; "Even Bad Photos Work" — 4,930 impressions, 0.95% CTR, 3 leads at $21.87.
• Meta campaigns (Nov 2025 – Apr 2026): three Instant Form ad sets with "From Invisible to Professional Online" and "From Phone Photos to Weekly Content" creatives.
• Meta breakdown: Website Preview — 2 leads at $23.94 ($47.88, 2,664 impressions); Wellness Clinic — 3 leads at $38.53 ($115.59, 3,081 impressions); Aesthetic Clinics — 4 leads at $40.46 ($161.85, 5,399 impressions).

• LinkedIn single-image ads and Lead Gen Forms
• Meta Instant Form lead ads
• Before/after transformation creatives
• Audience targeting by role, company size and geography

• LinkedIn: 11,240 impressions, 4,183 unique reach, 143 clicks (1.27% CTR) at $0.87 CPC
• LinkedIn: 7 leads from 31 form opens — 22.6% completion vs 10–13% industry average — at $17.86 CPL
• LinkedIn page: followers 84 → 127 (+51%); organic post impressions ~28 → ~94 (+236%); engagement 1.4% → 3.6%
• LinkedIn profile views ~22 → ~87 per month (+295%); inbound connection requests ~3 → ~19 per month (+533%)
• Meta: 9 leads at $36.15 blended CPL from $325.32 spend and 11,144 impressions
• Meta: 2 of 9 leads became long-term retainer clients — a 22% lead-to-client rate

Transformation-style before/after creative beat feature-style ads, delivering 57% of LinkedIn leads at a lower CPL. Native lead forms outperform landing-page redirects for niche B2B audiences, and tight targeting kept every lead relevant. The approach is now used to plan LinkedIn campaigns for clients such as B2B clients.

See the ongoing work on Instagram: https://www.instagram.com/organic_growth_hq/ — campaign figures are self-reported from ad-platform dashboards.