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Case 02

Feelo Digital Experience

Client
Feelo (Pvt) Ltd
Date
Dates pending verification
Role
Product, CX & Marketing Leadership
Category
Operations / Websites / Technology / Marketing / Product Development / AI / Automation

1,000+

New purchasing customers from a Feelo 24-hour promotional campaign

Prior professional records

Based on prior professional records.

01Project Overview

At Feelo, Tharindu connected product, customer experience and marketing — coordinating web and mobile experiences, merchant operations and digital campaigns.

02My Role

Product, CX & Marketing Leadership. Product coordination, CX management, marketing team leadership, workflow automation.

03Team & Collaboration

Five people across customer experience and marketing.

04Execution

  • Digital product coordination
  • E-commerce and mobile experiences
  • Customer experience operations
  • Marketing and merchant coordination
  • Team leadership
  • Workflow automation

05Creative / Technical Deliverables

  • 24-hour promotional campaign (1,000+ new purchasing customers)
  • Merchant coordination
  • Customer experience SOPs
  • Zapier and AI-assisted workflows
  • Website and e-commerce experience coordination (Shopify / Shopney, WordPress)
  • Payment integration coordination (Stripe, PayHere)
  • Product initiatives: Feelo.ai, app.feelo.ai, AI Machan, Deal Map
  • Blisscove initiative
  • Earned Wage Access pilot

06Results & Outcomes

  • A coordinated 24-hour promotional campaign acquired 1,000+ new purchasing customers (based on prior professional records)

07Media Gallery

Media will be added once approved assets are uploaded.

08Evidence

Campaign records are held privately. Supporting media will be attached when supplied.

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